Nigeria: Trusting Daily Trust At 20

Abuja — In today's world of journalism, there have been a radical change posed by the evolving new trend brought about by the social or new media as the name implies, which has been envisioned and born as information space driven beyond by innovations. It has redefined journalism, its practices and the journalist himself. It will sound clear that, the hitherto news consumers have become the news producers and that has changed the perceptions about journalism as a profession.

Today, the frequent questions asked by journalist and media organizations are; where are my audience and how can I reach them and make profits? And the simplest answer is, the audience are on the Web 2.0 and the smartest way to reach them is to be on the web. It implies that, for media organizations and journalist to continue flourishing, they must to inculcate the culture of convergence and multimedia journalism provided by the new media.

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