Uber has officially announced Bankole Wellington, popularly known as Banky W as its new Uber brand ambassador in Nigeria for 2018, making him the first musician to emerge the face of the leading ride hailing technology in Nigeria. The musician and entrepreneur was unveiled recently at an event recently held in Lagos, organised by Uber.
"A lot of deliberation and careful thoughts went into choosing and selecting the Uber brand ambassador we decided to go into partnership with Banky W because we recognise the fact that he is a well respected artiste and has his hand across multiple industries including music, film, production and enterprise. He is incredibly engaging on social media and has a great rapport with his fans which are the characteristics that are extremely important to us as a brand that cares deeply about its customers," said Margaret Banasko, Country Marketing Lead for Uber in West Africa.
...