The growth in mobile money services has created new opportunities for merchants to sell their products and services. One of these is the fast-growing sports betting sector which has taken a number of African countries by storm.
What's further spurred the growth is rapid internet penetration. Consumers now have easy access to online sports betting services even in remote areas. Countries like Nigeria, Kenya, Ghana, Uganda, Senegal, the Democratic Republic of Congo, and Tanzania are seeing a huge expansion in sports betting and other forms of gambling.
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