Dar es Salaam — In promoting tourism business, Tanzania Tourist Board (TTB) in collaboration with Arusha International Conference Center (AICC) are participating in the International Meetings and Exhibitions 2018, (IMEX) events taking place in Frankfurt Germany.
In a statement released yesterday by TTB Managing Director Devota Mdachi, it was revealed that the largest tourism conference will be held from May 15 to 17. It is the first time for the board to participating.
She said the event offers Tanzania an excellent opportunity to showcase its tourism assets as well as to meet with key players in the international meetings industry.
"We were able to meet with a number of international professional event's organizers and inform them of the opportunities available in Tanzania. There is great interest in Tanzania as a tourist destination," said the TTB boss.
Ms Mdachi added that, "We believe that the establishment of a Convention Bureau will help to increase the number of business events and visitors to Tanzania.
Tanzania was also represented in the IMEX Policy Forum which attracted several politicians, high level officials from Ministries, Tourism Boards and associations from all over the world.
The three days event has attracted more than 3,500 companies from 150 countries from all over the world. Tanzania is also represented by Mount Meru Hotel, EastEnders Tours and Safaris, Studio Red Conferences and Leopard Tours Ltd at the exhibition.
Statistics from the Ministry of Natural Resources and Tourism showed that number of tourists has grown to 1.3 million in last year from 1.2 million in 2016. The sector's revenue also increased to Sh5.2 trillion in 2017 from Sh4.6 trillion in previous. Latest figures from World Travel and Tourism Council (WTTC) showed that Africa attracted 62 million visitors in 2017, representing nothing less than 8 per cent year on year growth.
Last month TTB was also presented the country in the World Travel Market Africa in Cape Town whereby a number of Tanzanian companies participated, 17 companies attended under TTB, 10 through Kill Fair and 20 traveled alone.