Nigeria: China Looks Forward to Opening Its Giant Market to Nollywood

22 May 2018

Beijing — Regulators of the world's second largest film market, China, are open to the idea of opening-up to Nollywood, according to the Deputy Director of the Chinese State Administration of Radio and Television, Dr. Yan Chengsheng.

China's film market is one of the most highly regulated in the world, with only about 50 foreign films being approved to screen in the country annually. But Chengsheng who spoke to THISDAY yesterday at the sidelines of a meeting with a group of African journalists, noted that Nollywood is "important for China."

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