An ambitious fashion start-up business is producing high-quality sleepwear and loungewear in Africa and exporting it to Europe.
For centuries, fashion's raw materials - silk, cotton, hides - have made their way across the ocean from Africa to the capitals of fashion, such as London, Paris and New York. Only a fraction of what is produced - clothes, shoes - and tons of discarded second-hand garments make their way back, at hugely inflated prices or as charity donations. Walls of Benin, an ambitious fashion start-up, is seeking to disrupt this historical status quo by building factories to process loungewear in Africa and do the reverse: export the finished sleepwear apparel from Africa to wealthy Europe.
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