Eswatini: Independent Audit Shows 'Times of Eswatini' 300,000 Daily Sales Claim Is Closer to 18,000

The Times of eSwatini newspaper (formerly Times of Swaziland) which for years has claimed to have daily sales of 300,000 copies in fact has fewer than 18,000, an independent audit of its circulation revealed.

The Audit Bureau of Circulation (ABC) in South Africa which independently audits newspapers in that country and in the region reported the sales of the Times on Mondays to Fridays averaged 17,985 copies in the second quarter of 2020. The sales were 11.8 percent down on a year ago. The sales were 9.5 percent down since the start of the coronavirus lockdown in Swaziland.

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