Seychelles Tourism Board Capitalizing On Virtual Opportunities to Increase Visibility for Island Nation

Maintaining a strong presence and visibility internationally remains a core marketing strategy for the Seychelles Tourism Board (STB) in 2021, where most activities are being conducted virtually due to the global pandemic.

During the second and third quarter of 2020, STB organised or participated in 1,751 virtual events. The chief executive of the board, Sherin Francis, told SNA on Thursday that this year she and her team "are capitalizing on these virtual opportunities to increase visibility for our destination."

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