Why Africa is One of Guinness' Biggest Markets

Publisher:
Smart Monkey TV
Publication Date:
19 September 2013
Tags:
Africa, Economy, Business and Finance

Ross Haddow, Brand Manager - PR and Digital, Guinness Africa talks about: Guinness' historic heritage in Africa; the size of different country markets by international standards; why Africans are attracted to Guinness as a drink and a brand; and differences between men and women in terms of who drinks it and how they see the brand.

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