Flashcast, a Location-Aware Ad Tool for Nairobi's Matatus

Publisher:
Smart Monkey TV
Publication Date:
4 January 2014
Tags:
Kenya, ICT and Telecom

Jeremy Gordon and Caine Kamau talk about their start-up Flashcast, a location aware advertising tool used on Nairobi's matatus, that can also be used to track them; The interview covers: how the location aware advertising platform works on the matatus; who uses matatus in Nairobi and therefore who is being targeted; the advertisers attracted so far; how many buses are involved and the total number of buses; and its ca[ability for tracking bus movement and how it might be used,

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