Western Union Bags Superbrand Status

5 September 2007
Content from our Premium Partner
Western Union (Englewood, CO)
press release

Lagos — Western Union, a leader in global money transfer services has been selected as one of Nigeria's strongest business-to-business brands by the Nigerian Superbrands Council and will feature in the prestigious Business SUPERBRANDS Book 2007. Western Union is the only money transfer service provider in the Nigerian market to hold the SUPERBRANDS status.

Khalid Fellahi, Western Union Regional Vice President for Africa, expressed his satisfaction about the company's success in this competition: "It is recognition of Western Union's contribution to the development of the electronic cash transfer market in Nigeria. It took Western Union considerable resources and efforts to build and extend its Agent network in Nigeria. To ensure efficiency of the Western Union system, employees of Western Union Agent are educated by providing them with technical support and advertising materials. The company's network consists of over 2,100 Agent locations across Nigeria and it cooperates with 14 out of the 25 Nigerian banks".

The Superbrands programme identifies the most successful brands within the country in the spheres of brand building, management and promotion. The Superbrands status represents Western Union's brand's strength and trust, and the resultant public recognition in its industry. Globally, Western Union has participated in the Superbrands programme in various countries; emerging as Superbrands in Egypt, U.S.A, Morroco and Denmark to mention a few.

Established in June 2006, Superbrands Nigeria worked closely with Standards Organization of Nigeria (SON), independent experts in business, management, research, marketing, advertising, media, policy and academia in the selection process that evaluated 5,000 brands in terms of Quality offering, Consumer loyalty, Reliability and goodwill, Resilience and longevity, Market leadership and dominance, Social responsibility and citizenship, Communication effectiveness and Overall market acceptance pruning them finally down to only 100 Superbrands.

Superbrands one of the world's leading independent research driven Media arbiter of brands and branding that identify, celebrate, reinforce and promote exceptional brands numbering over 5,000 in the 73 countries the company currently operates.

About WESTERN UNION

The Western Union Company (NYSE: WU) is a leader in global money transfer services. Together with its affiliates, Orlandi Valuta, Vigo and Pago Fácil, Western Union provides consumers with fast, reliable and convenient ways to send and receive money around the world, as well as send payments and purchase money orders. It operates through a network of more than 312,000 Agent locations in over 200 countries and territories. Famous for its pioneering telegraph services, the original Western Union dates back to 1851.

For more information, please visit:   www.westernunion.com

About WESTERN UNION in Africa

Western Union has a comprehensive footprint in Africa and enjoys excellent brand health through its various cooperation agreements and presence. The company's money transfer services can be accessed in over 10,600 Agent locations in 48 countries across the continent, making it one of the most significant network's on the continent. The aim of Western Union's co-operations in Africa is to join the best systems, processes and technology to ensure reliability and reach. Western Union and its Agents continue to expand the network and product offerings to offer convenience and choice to consumers on the continent and the African diaspora communities in the US and Europe.

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