Arik Air Enhances Customer Offering with Mobile Commerce Addition

3 September 2013
Content from our Premium Partner
Arik Air (Lagos)
press release

Arik Air, West and Central Africa’s largest commercial carrier, has introduced a new mobile booking service to further boost its passenger experience.

The announcement follows Arik Air’s decision to partner with mobile commerce firm, SlimTrader, to provide the service as part of a raft of changes in the coming months, aimed at revamping its technology offering and enhancing the airline’s customer experience.

The new features provide customers with a convenient way to book and pay for flights, along with access to important travel information, using their mobile phones and tablets. The flight booking service is currently available to anyone with a Nigerian bank card.
Dr Michael Arumemi-Ikhide, Arik Air’s Global Chief Executive Officer, commented: “The popularity of mobile commerce has increased massively in Africa of late and we decided to introduce the service to empower our customers.
“Mobile penetration far exceeds the reach of the internet in Nigeria and West Africa and this new mobile gateway enhances our customers’ ability to search, select, book and pay for our services. The adoption of such innovations positions us as a 21st Century operator, using cutting edge technology to improve ease of service and customer interaction.
“We will be making a number of additional upgrades to our technology offering over the coming months in a bid to further enhance the service we offer travelers who fly with us.”

Arik Air (www.arikair.com) is West and Central Africa’s largest commercial airline, and operates mainly from two hubs at Murtala Mohammed Airport Lagos and Nnamdi Azikiwe International Airport Abuja. It operates a fleet of 24 state-of-the art regional, medium haul and long haul aircraft including two Airbus A340-500 making the airline the first operator of the wide bodied aircraft in Africa.

The airline currently serves 20 destinations across Nigeria as well as Accra (Ghana), Banjul (Gambia), Dakar (Senegal), Freetown (Sierra Leone), Monrovia (Liberia), Cotonou (Benin), Ouagadougou (Burkina Faso), Bamako (Mali) and London Heathrow (UK), Johannesburg (South Africa), Luanda (Angola) and New York JFK (USA).The airline operates a combined number of over 120 daily flights from its hubs in Lagos and Abuja, and has been Africa’s fastest growing airline for the last two years.

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