South Africa: The Future of Social Media Marketing

If you're in the saturated business of social media, you want to ideally know what strategy the masses will be following in 2015 and start implementing that now. But making fleeting predictions about what the future holds for us as social media marketers is the tricky part.

One thing that is certain are that many of us are currently struggling with the fact that we're reaching fewer of our Facebook fans than ever before with organic posts. As annoying as it may to creatively find new ways to make Mr Edgerank Algorithm happy each day, it makes perfect business sense for Facebook.

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