A New Video Series to Address the Misperceptions of Investing in Africa

10 July 2014
press release

The Initiative for Global Development will be releasing a series of videos featuring experts and senior business executives to change perceptions about investing in Africa

The Initiative for Global Development (IGD) today launched a new series of videos featuring experts and senior executives from top African and American businesses and addressing misperceptions of investing in Africa.

The video series covers important topics on the subject of investing in Africa such as, "Why misperceptions exist," "Real risks vs. perceived risks," "Dealing with corruption in Africa," and "Leveraging African entrepreneurs and small and medium enterprises (SMEs)." To watch the trailer of the video series, visit: http://www.igdleaders.org/media-center/changing-perceptions/

Africa presents a wealth of opportunities, boasting valuable resources and a growing population. However, as IGD promotes and encourages investments in Africa, it recognizes and must confront commonly-held misperceptions and assumptions regarding the investment environment in Africa. These misperceptions dissuade new companies' market entry, resulting in stifled economic growth, stagnated community, and social development.

IGD's President and CEO, Dr. Mima Nedelcovych, channels his four decades of experience working in business across most of Africa's 54 countries when he explains, "IGD understands that to drive poverty reduction through business investment, it is critical that we directly address and help to overcome these misperceptions, focusing instead on Africa's lesser-known success stories as a continent with considerable economic and human potential."

The campaign to change perceptions is especially timely, as Washington D.C prepares to welcome African Leaders to the U.S-Africa Leaders Summit this August 5 and 6.

The videos series features top CEO and senior executives and experts like Thad Simons, Former President & CEO of Novus International Inc. and current President of IFAMA, and Austin Okere, Founder and CEO of Computer Warehouse Group, an African ICT company with the potential to become the next Google.

The videos highlight perspectives of various voices from African businesses, investors, the public sector, capital advisors, and media representatives. "The concerns of corruption are usually overblown.

Investors can actually find local partners to engage in productive business," said Mel Okudo, an investor advisor focusing on Africa, in his interview for the videos. He continued, "Investors who are seeking high uncorrelated returns are well advised to look at investments in Africa to find those that best fit their portfolio."

Starting July 15 and working with partners Devex and Business Fights Poverty; companies including Accenture Nigeria, Cartica Capital, Computer Warehouse Group, Pricewaterhouse Coopers Nigeria, Media Insight; and such organizations as the Nigeria Leadership Initiative, International Republican Institute, and The Moroccan American Trade and Investment Center, IGD will release the videos on its website and YouTube channel on a weekly basis.

Throughout the campaign, the videos will be shared widely across various social media channels. The public is encouraged to join the conversation online using the hashtag #AfricaEmerging.

Additionally, the entire video series will be featured at the 2014 New York Frontier 100 Forum in October, which attracts top Africa's investors and IGD Frontier Leaders who are CEOs and senior executives of sector-leading companies. The theme of this year Forum is "Africa - Innovative Investing in Emerging Markets."

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