Liberia: Cellcom Announces Free 'Scratch 2 Ride' Program

18 September 2015

At a program held at the Mamba Point Hotel and graced by several dignitaries including the Minister of Transport, the Deputy Minister of Education, and the Managing Director of the National Transit Authority (NTA), the Management of Cellcom Telecommunications unveiled a new initiative to ease the transportation burden on parents and students in Monrovia.

The new program named "Scratch2Ride" will enable purchasers of Cellcom's new and specially designed $2 scratch cards to take two free bus rides on NTA routes in Monrovia. Unveiling the new program, Cellcom's Chief Corporate Communications Strategist Dr. Kimmie Weeks said that the new program followed Cellcom long standing commitment to being a good corporate citizen and supporting advancement and development in Liberia. He said Cellcom was particularly keen on advancing education of Liberian students and narrated Cellcom's long commitment to creating innovative promotions geared at providing access and strengthening Liberia's education system. He listed Cellcom's major drop in the prices of its 4G packages as well as introducing affordable internet devices and support for the Inter High School debate competition as a few of the ways Cellcom was striving to support education in Liberia.

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