Kenya, as well as the other East African Community countries, are fast emerging as investment destinations for multinational companies, following the establishment of a common market in 2010 with more than 153 million consumers.
The EU has been negotiating a bilateral agreement with the EAC - the Economic Partnership Agreements - that could greatly impact the EAC market structure. Local firms stand to lose to foreign firms with greater capacity under the agreement in agriculture, retail, horticulture, fisheries, textile and clothing, dairy, and meat - if adequate safeguards are not established under the agreement.
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