Finding success where others don't. This was the New York Times headline on July 3, 2012. The article was describing how Tullow Oil Plc, an Irish company, was opening up frontiers in Kenya and Uganda where others had found the least success.
Tullow often prides itself as a company that follows the rift valley - a reason it gives for its success in Uganda. Tullow's Uganda success was driven by another wildcat oil company, Energy Africa, a South African exploration company. Tullow acquired it for $500m (Shs1.8 trillion) at the time.
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