Zimbabwe: Delta Beverages Unveils U.S.$5 Million Sponsorship Package

DELTA Beverages, a subsidiary of Delta Corporation has signed a 3-year sponsorship deal that will extend its backing of the Zimbabwe Premier Soccer League until 2019, in a contract estimated to be in the region of US$5 million.

The deal which has given the top-flight a new lease of life comes after the football mother board, ZIFA and its affiliate PSL had resolved the relegation - promotion impasse that rocked the local football fraternity few months ago. The impasse saw the league's principal sponsors,Delta Beverages, threatening to pull out of top-flight football matters on the pretext of protecting corporate image.

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