Almost nowhere in Africa has seen such a blossoming of online content as Nigeria. Traditional publisher sites, blogs and news aggregators jostle for the attention of the country's restless mobile phone millennials. Russell Southwood spoke to Big Cabal Media's Seyi Taylor about what it's like in the bear pit and what you have to do to win.
Alexa.com's top ten Nigerian content sites (as opposed to services sites like Jumia and Konga) are by volume of daily views as follows: Nairaland.com (7.8 million daily views); Jiji.ng (5.85 m); Linda Ikeja's Blog (4.79 m); NaijaLoaded (4.58 m); Naija.com (3.47 m) Punch.ng (3.45 m); Tooxlusive (no 1 music site in Nigeria - 3.24 m); Vanguard.com (2.69 m); Daily Post (2.49 m); and Blogspot.com.ng (2.01 m). Nigeria's online media space is a boiling mixture of traditional upscale newspaper sites and tabloid celebrity gossip, music, Nollywood and fashion.
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