7 December 2017

Nigeria: Ibrahimovic, Pogba, De Gea Feature Prominently in New Chivita Campaign

Photo: Instagram screenshot
Manchester United star Paul Pogba has revealed his goal celebration in Saturday’s 4-1 win over Newcastle as a tribute to those suffering slavery in Libya.

Manchester United top stars including, Zlatan Ibrahimovic, Paul Pogba, David De Gea and Anthony Martial will feature prominently in the new limited edition promo pack of Chivita 100% fruit drink now on sale in the country.

Tagged "Breakfast with the Stars," the campaign provides football loving Nigerians a wonderful opportunity to enjoy and share healthy and complete breakfast moments with these stars.

According to Chi Limited's Head of Marketing, Probal Bhattacharya, millions of Nigerians are passionate about football and the new Chivita 100% Limited Packs are a great way to bring football icons to the table courtesy of Chivita 100%.

"The objective of the Chivita 100% Limited Packs is to leverage on our passion for football in Nigeria to generate excitement among consumers by giving them an opportunity to have breakfast with great football stars like Pogba, Zlatan, De Gea, Martial, and among others.

"Consumers now have one special reason to stay motivated and achieve 100% success like these football stars when they start their day with Chivita 100%," he stated

Chi Limited believes that the new campaign is a masterstroke in communicating the breakfast narrative of the "Breakfast with the Stars". In a statement, the. Company reiterated that the new Chivita 100% Limited Edition Packs are a fresher, brighter and bolder packaging innovation that visually communicates the love for a game and fruit juice that unites us. So during breakfast every morning consumers can look forward to #DareToConquer with Zlatan Ibrahimovic, #BackwithaBang with Paul Pogba, #DeclareMartialLaw with Anthony Martial or #SaveTheDay with David De Gea.

De Gea was the hero of Arsenal versus Manchester United clash at the weekend, making 14 saves to go into English Premier League record as the best goalkeeper of the moment.

"The new look Chivita 100% Limited Edition Packs in 1Litre packs is in its six variants of Real Orange, & Red Grape, and will be available to consumers till stocks last," concludes the statement


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