10 December 2017

Kenya: Art of Blending and Crafting Scotch Whisky Comes to Kenya

Photo: IntangibleArts/Flickr
(file photo).

Whisky lovers in Kenya have the opportunity to learn how to make their favorite drink after Kenya Breweries Limited kicked off a programme to educate them the art of blending and crafting balanced Scotch whisk.

Crafting a perfectly balanced Scotch whisky blend requires a bit of alchemy -- a combination of science, art, and possibly magic which creates something greater than the sum of its parts.

The casual scotch drinker might take this for granted as they enjoy their favorite bottle, but for the people at Johnnie Walker, who have been perfecting scotch blends for nearly two centuries, it's what they do.

INNOVATION

The experiential blending session showcase the kind of exploration and discovery involved in crafting the flavors of one of the world's most complex spirits.

Speaking at the inaugural session, Diageo Brand Ambassador, Douglas Duncanson said:

"A blended whisky has a lot of different components to it. A lot of our innovation has been taking those individual components and expressing them as they are.

He said the art of blending series is a platform to "demonstrate the blending skills that lie behind Johnnie Walker," calling it an opportunity to introduce his team of blenders to consumers and let them become more visible as individuals.

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