Ethiopia: Local Tourism - Gateway to Sense of Patriotism, Empathy

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If there is a mechanism that helps low-cost service providers make profit, is cost-effective to local tourists and brings sustainable socio-economic benefits to people living in tourist areas, there is no reason that a positive mutual relationship cannot be built, writes Neftalem F. Hailemeskel (neftalemfikre@gmail.com), a certified digital marketer and owner of a digital marketing firm.

A relative of mine went on a vacation to the Omo Valley in Ethiopia for a week. He came back to Addis Abeba with stories of how the native people of the valley had customs and cultures that are truly unique. What struck me was the conversations he had with the people.

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