4 June 2018

Kenya: KTB Goes to India to Seek Tourism Opportunities

Nairobi — Kenya Tourism Board has undertaken a week-long engagement with India's corporate travel market in Mumbai and New Delhi, a move expected to grow its tourism numbers in India.

KTB interacted with at least 50 corporates that are actively involved in India's MICE market.

The board further directly interacted with leading MICE corporate heads and travel purchase influencers to attract MICE to Kenya from India.

Leveraging on one-on-one interactions with prequalified frequent MICE buyers, KTB created awareness among Indian corporates on Kenya's MICE facilities while addressing relevant queries.

"Kenya is endowed with breath-taking landscapes, a magnificent range of captivating wildlife, a beautiful coastline that offers diverse magical experiences, an array of enriching cultural encounters, exquisite cuisine, vibrant cities and beautiful people propelling it to be the most preferred safari destination," KTB CEO Dr Betty Radier said.

In January, KTB - in partnership with 10 members of Kenya's travel trade, participated in the Outbound Travel Mart (OTM) 2018 in Mumbai, India, using the platform to reach out and engage with the outbound tour operators in order to drive awareness and convert bookings to Kenya.

India is Kenya's fourth largest tourism source market, accounting for 6.5 percent of tourist arrivals to Kenya as at December 2017.

The Indian travel & tourism market is on the verge of becoming one of the fastest-growing markets in the world. The United Nations World Tourism Organisation (UNWTO) predicts that by 2020, there will be over 50 million outbound travellers from India. The Indian travel and tourism market thus offers enormous potential for future growth in outbound travel. India, a country of over one billion people, has a growing middle class. This same growing middle class has a huge captive market for travel around the world.

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