11 June 2018

Angola: Minister Recommends Anticipation of Negative Communications

Luanda — Public institutions need to anticipate possible negative communications hanging in the air about themselves, to minimize the harmful reactions of society, said Monday, the Minister of Social Communication, João Melo.

To this end, according to the minister, institutions, either ministries, companies or others, must organize and plan the institutional communication, providing in this process a budget, since communication actions have costs.

João Melo, who was speaking at a "Methodological Seminar on Performance Standards for Public Communication on Electricity and Water Services," advised managers to prepare for crises that often affect the image of the institutions they lead.

He urged them to communicate more and better because it is a need of those who govern. "If those who govern communicate poorly, it opens up opportunities for opponents to criticize," he warned.

The Cabinet minister told managers that good communication does not outperform good governance, because those who govern poorly, no matter how well they communicate, their works contradict it.

"Communication is important, but it does not make a miracle. If we are not governing well there is no campaign or advertisement that helps to have a good image or reputation. People will realize that the institution is not doing well, "the manager said.

In order to communicate more and better, João Melo recommended strengthening the communication areas of the institutions or, in some cases, hiring specialized companies.

He directed the institutions to surpass the view that they only work with the public press and get to know the journalistic culture better.


Angola to Rebury National Icon and Rebel Leader Savimbi

Angola's government has said it will soon exhume and give a "dignified burial" to Jonas Savimbi, a national icon killed… Read more »

See What Everyone is Watching

Copyright © 2018 Angola Press Agency. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 700 reports a day from more than 140 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.