19 June 2018

Kenya: Safaricom Launches 'Maisha Ni M-PESA Tu', as Treasury Increases Tax

Nairobi — Safaricom has launched a new promotion seeking to reward its M-Pesa customers and agents, less than a week after Treasury said it would increase excise tax on mobile money transfers from 10 to 12 percent.

The promotion, dubbed 'Maisha Ni M-PESA Tu', will reward customers every time they send and receive money, transfer money from a bank account to M-PESA and for all Lipa Na M-PESA transactions.

The promotion will run for ten weeks beginning 18th June 2018 and will see more than 28.6 million customers qualify for the chance to win one of seven apartments, while agents stand to win one of eight grand prizes of Sh1 million in cash.

"This promotion seeks to thank and reward our customers for their support through 11 years of the service," said Sitoyo Lopokoiyit, Director of Financial Services, Safaricom.

During the promotion, customers will earn ten points for every Sh100 transacted while agents will earn one point for every Sh100 deposited. All M-PESA customers who participate in the promotion will have the chance to redeem their points for data, voice minutes or SMS.

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