20 June 2018

Kenya: Tusker Unveil Hefty Simbas Sponsorship

Photo: Raymond Makhaya/Capital FM
Kenya Simbas players posing for a photo displaying their new shirt sponsors .

Nairobi — Kenya Breweries Limited through their brand Tusker on Wednesday morning unveiled a Sh53mn two-year sponsorship for the national rugby 15’s side that will see their brand plastered on the national team jersey up to the end of the 2019 season.

This comes as an early gift for the Simbas who start their Africa Gold Cup campaign against Morocco on Saturday with the Kenya Rugby Union (KRU) having earlier said they might be forced to pull the team out of the tournaments due to lack of cash.

“We are glad to unveil this partnership today with Tusker who have been our long term partners and we hope that we will bring success with it. We are not in very good times now but through their support we are able to keep our programs running,” KRU Director of Rugby Thomas Odundo said.

Tusker’s Marketing Manager Christine Mwaura said; “We are glad to come back to sponsoring our rugby 15s team. Tusker has been associated with Kenyan sports for a long time.”

She added; “We are very excited with this deal which is part of a partnership we have with KRU where we have given Sh53mn in cash to be disbursed every quarter. We will look at negotiating for a new contract at the end of this deal next year.”

Meanwhile, Odundo refused to comment whether or not the Union is still contemplating withdrawing the Sevens team from the World Cup to be staged in San Francisco, USA next month.

The Union in a statement last week had threatened such action due to lack of finances, saying the government was yet to remit any cash to help run the national teams having earlier paid up Sh30mn of a Sh124mn budget presented.

“There are still negotiations and talks going on around that and I think the CEO is at a better position to answer that,” an evasive Odundo said.


Nation Journalists Feted at Merck Foundation Media Awards

NTV's Namukabo Werungah, Doreen Magak, Antony Wabwoba and former station head Pamela Asigi were among the big winners at… Read more »

See What Everyone is Watching

Copyright © 2018 Capital FM. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 800 reports a day from more than 140 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.