Nissan will be pulling out all the stops as it launches their all-new rugged redefined Navara 4×4 flagship model and the luxurious Patrol SUV minor change at the Kenya Motor Show, which is taking place in Nairobi from June 28 - July 1.
"Nissan is reaffirming its commitment to Kenya, which we see as a key East African market. Our participation in the Kenya Motor Show forms part of our continuing effort to build on our product offering and services for our Kenyan customers," said Jim Dando, Nissan Group of Africa Director of Operations.
Nissan Group of Africa is in the process of setting up a regional office in East Africa and is committed to working with governments as well as stakeholders to support the ongoing growth of the automotive sector on the continent.
In addition to launching the Navara 4×4 and the Patrol, Nissan will take up a substantial amount of exhibition space at the Kenya Motor Show as it provides the public the opportunity to get up close and personal with these vehicles too: The X-Trail, the Patrol pick-up and the NP300 in single-cab, and double-cab models.
"Doing business in Africa is a long-term commitment. There are no shortcuts. We have in-depth expertise when it comes to doing business on the continent and we understand that there are going to be ups, and downs, but this will not affect our commitment to key markets such as Kenya," said Dando.
The East African Community (EAC) has made significant progress on regional integration, which include free-trade agreements that are designed to promote and develop intra-Africa trade and thereby provide sustainable growth on the continent. Nissan will therefore be exploring opportunities to offer Kenyans additional peace of mind services as well as vehicle personalisation options.
Kenya's GDP per capita reached US$1,432 in 2015 and is expected to grow at a Compound Annual Growth Rate of 7.5% between 2000 and 2020. This is expected to result in an increase in private consumption and among other things, drive the sales of motor vehicles.
Expenditure on the purchase of cars, motorcycles and other vehicles in Kenya accounted for 1.5% of total consumer expenditure in 2015 and is expected to remain relatively stable until 2025 as incomes rise.
"We're bringing some of our most impressive models, the Navara and the Patrol, to Kenya because we want potential customers to get to grips with our innovative Nissan Intelligent Mobility technology and our all-conquering 4×4 prowess. We also want to reiterate that we're excited to be a part of Kenya's growth and development," said Dando.