Media cooperation, digital transformation and good policies have been judged necessary.
Media representatives from Africa and China have made proposals on deepening media cooperation in terms of news coverage, media economy, digital technology and convergent development. Other issues specifically discussed include media policies and discourse right building, which will feature in cooperation between African and Chinese media. The resolve features in a joint statement made at the end of
The 4th Forum on China-Africa Media Cooperation in Beijing, China, on June 26, with the aim to carry forward the traditional friendship between Africa and China, promote mutual learning and deepen media cooperation. "We shall enhance cooperation in key sectors such as news coverage, content production and channel development, and continue to support media digitalisation and capacity building in African countries," the statement said.
Both parties resolved to promote the timely sharing of development experience in media operation, programme production, technical services and talent training, so as to deepen industrial cooperation. The forum held with the aim to encourage the dissemination of the outcomes of the Johannesburg Summit of the Forum on China-Africa Cooperation, facilitate the 2018 Beijing Summit and further promote win-win cooperation and common development of the media.
The media sector in Cameroon was represented by Charles Pythagore Ndongo, General Manager of CRTV and Gregoire Ndjaka, Chief Executive Officer African Union of Broadcasting. In his keynote address, Ndjaka called on more to be done for Africa in the areas of signal quality, audiovisual improvements, training and retraining of African broadcasters to improve the quality of reporting.
"The transformation to new media should not just be a technological transition like the transition from radio to FM, but the impact will be professional, socio-economic and political," he advised.
Pang XinXin, President of StarTimes Group, expressed his commitment to ensure that Africa is digitally switched on within the shortest possible time. He noted that StarTimes is in the forefront of installing digital satellite television for 10,000 villages in Africa. Nie Chenxi, Deputy Head of Publicity,
The Communist Party of China and Minister of National Radio and Television, the Chinese government under the leadership of President Xi Jinping will continue to work for all parties to be satisfied with the developments and exchanges.
Over 400 people took part in the forum including government ministers, heads of broadcasters, local and international media organisations (radio, film, print media, film and TV) from 45 African countries, as well as over 150 Chinese representatives from government ministries and organisations.