9 July 2018

Botswana: Ceda's Mabogo Dinku Boosts Micro Businesses

Metsimotlhabe — Ms Boitshepo Constance Letsholo is one of the beneficiaries of Citizen Entrepreneurial Development Agency (CEDA)'s Mabogo Dinku.

Ms Letsholo said the business, under a company Ladies in Action, has five members who own different micro businesses and is thriving.

The ladies met through one of the Facebook pages and discussed how they could benefit from Mabogo Dinku.

Ms Letsholo was given P10 000 to aid her business, which sells men and women's clothes, cosmetics and hair pieces.

She says that her business is mobile and most of her customers are in Mochudi, Gaborone and Tlokweng.

She said she has also opted to marketing her services on social media like Whatsapp and Facebook as it is cost effective.

She explains that she has managed to achieve a lot through the business as she now has a bank account where she saves her money, pays for her children's school fees and transport.

The 31-year-old entrepreneur says she buys her stock in Johannesburg, South Africa and goes there every week.

Ms Letsholo has sourced the help of two assistants and she pays them on commission.

She said she is grateful to Mabogo Dinku as it helped her to expand her business, adding that before she was sponsored, she used to sell men's clothes only.

Moreover, her customers often waited for a long time for their orders to be delivered.

She says that the cash injection has really come in handy considering that she used to buy her stock once every month.

Ms Letsholo said her major challenge is that selling clothes is seasonal.

"There is no business in the first three months of the year as people will be recovering from festive and also in July and August since people have already bought winter clothes," she said.

Although she holds a Certificate in Travel and Tourism, Ms Letsholo looked beyond that so that she can beat unemployment.

Source: BOPA

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