6 August 2018

Kenya: Musical.ly and Tiktok Unite to Debut New APP

Two of the world's fastest-growing short-form video apps, musical.ly and TikTok, announced that they will unite to create a new global app. The newly upgraded platform, which keeps the TikTok name, creates a unified user experience, debuts a new logo and user interface, and offers greater capabilities for video creation. By bringing together the best of TikTok and musical.ly, TikTok now becomes the world's number one go-to destination for short-form video content creation and consumption.

The upgraded app will offer users an effortless, compelling, and personalized viewing experience. Existing creators' account, content and fan base will move automatically to the new TikTok app, where creators will keep all of their preexisting content and fans while enjoying the opportunity to reach a bigger and more diverse global audience than ever before.

TikTok incorporates the most popular elements of both apps with a feed that highlights the users' community, in addition to a "For You" feed that uniquely serves a curation of personalized video recommendations based on viewing preferences. The app will also introduce new upcoming features including:

A "reaction" feature that allows users to react to friends' videos directly from the phone;

Enhanced creative tools like interactive gesture filters unlock features such as funhouse mirror camera effects;

VR-type filters that can be activated just by blinking;

Green screen-like background effects.

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