3 September 2018

Africa: A Song Celebrating the Africa-Guangdong Friendship Goes Viral in China

press release

Guangzhou — The Forum on China-Africa Cooperation (FOCAC) Summit convenes in Beijing on September 3rd and 4th, symbolising a new chapter in China-Africa relations. Tabou, a Senegalese singer living in Guangzhou, capital city of South China's Guangdong province, performed the song "one for all and all for one" to celebrate Guangdong-Africa friendship ahead of the summit.

Released on Aug.31st by Nanfang Media Group - one of the leading media groups in South China, the song gained great popularity. Until 9 a.m, Sept. 2nd (Beijing Time), the music video of the song have already reached one million views on websites and apps of Nanfang Media Group and WeChat and Weibo - two main Chinese social media platforms.

"I've tried to blend African music with Chinese and Cantonese culture and relate experience living in the city," Feifei told the reporter. "I think China and Africa need each other and we can also help each other. It just like I sang in the song- nor mountain nor sea, can separate us. Through hardship we fight, sharing a common destiny."

Driven by the Belt and Road Initiative (BRI), Southern China's Guangdong province continues to foster economic and cultural ties to Africa. Many "bridge builders," like Tabou, are devoting themselves to the Guangdong-Africa partnership.

According to Wale Oloko, the Consul General of Nigeria in Guangzhou, there are 10 African Consulates General in Guangzhou, outnumbering other Chinese cities in this regard. In accordance with figures released by Department of Commerce of Guangdong Province, in early 2017, Cantonese enterprises set up 29 branches in Africa and the number had increased to 244 by the end of last year.

Tracy Huo, vice-chairman of Africa Guangdong Business Association (AGBA), is one such "bridge builder," having initiated the first China-Africa Economic and Cultural Week in Guangzhou this April.

According to Tracy, high priority should be given to cross-cultural talent cultivation, as a result, "AGBA founded a commercial school in Africa and designed a core curriculum, focused on establishing a talent pool there."

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