Advertising Offer #1 In Francophone Sub-Saharan Africa

30 August 2018
Content from our Premium Partner
35Nord (Paris)
press release

Paris, 30th August 2018 - CANAL+ ADVERTISING, the number 1 advertising sales house in French Speaking Sub-Saharan Africa, maintains its leadership on both Pan-African and national levels, with an average audience share of 31.7%, an increase of 3 points compared to the previous AFRICASCOPE * study.

In Sub-Saharan Africa, one out of three viewers watches CANAL+ ADVERTISING’s TV channels offer.

#1 on the whole population, the offer of CANAL+ ADVERTISING also establishes its leadership on all commercial targets: Men (29%), Women (34%), 15-34 YO (36%) and the African middle-class (35%).

Each of the mentioned targets corresponds to a perfectly tailored thematic offer: Drama (Women), Premium (AB Individuals), Sport (Men), Music (15-34 yo) and Kids (4-14 yo).

At the heart of these offers, TV channels delivering outstanding performances, once again highlighted by the AFRICASCOPE 2018** survey:
  • NOVELAS TV, 1st channel in French Speaking Africa on the whole population
  • CANAL+ SPORT, 1st channel in French Speaking Africa for Men
  • TRACE AFRICA, 1st musical channel in French Speaking Africa on the whole population; a real phenomenon for youth.
« We are the only ad sales house able to offer powerful audiences in all target-populations to its clients,  created by innovative contents and premium channels. CANAL+ ADVERTISING is the best partner for an effective communication strategy in French-speaking Africa. This new AFRICASCOPE ** study proves it once again! » stated Pierre-Paul Vander Sande, Managing Director of CANAL+ ADVERTISING.

Find all the results and analysis on our website : www.canalplusadvertising.com

 

About Canal+ ADVERTISING 
Canal+ ADVERTISING is a subsidiary of Canal+  INTERNATIONAL . It markets exclusively advertising on channels and websites of Canal+ AFRIQUE, Canal+  SPORT , A+,  NOLLYWOOD TV, NOLLYWOOD TV EPIC, NOVELAS TV, GULLI AFRICA (edited by LAGARDERE ACTIVE), TRACE AFRICA , TRACE URBAN , TRACE GOSPEL and TRACE KITOKO (edited by TRACE) and advertising spaces of CANALOLYMPIA, 1st movie theater network in Africa.

Tagged:

AllAfrica publishes around 700 reports a day from more than 140 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.