Botswana: Diamond Giant Shifts Focus

Molepolole — De Beers has shifted its strategy as the youths, classified into two distinct groups of Millennials and Gen Z, combined for two-thirds of global diamond jewellery sales in 2017.

Data published by the De Beers Group in its latest Diamond Insight Report shows that diamond jewellery demand reached a new record high of US$82 billion last year.

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