Johannesburg — BRITISH Airways (BA) believes its £4,5 billion (US$5,7 billion or R78,7 billion) investment plan is delivering dividends for its African customers.
The airline has increased routes and capacity on the continent while introducing new on board products and services.
Most recently, it started three flights a week from London's Heathrow directly to Durban, South Africa's largest seaport city.
It has also increased its daily Cape Town winter schedule to provide double-daily summer flights from Heathrow as well as offering three weekly flights between Gatwick and the Cape city.
"With 38 flights a week, this is the most choice and capacity we've ever offered between South Africa and the UK," said Sue Petrie, British Airways' trade commercial manager for Southern Africa.
Other new routes include a twice-weekly service to Seychelles from Heathrow, which began in March.
The Gatwick -Mauritius schedule was increased from three to five flights a week.
Elsewhere, the airline has added more seats to Lagos, Nigeria and is introducing new catering on the Kenyan route with new bedding and amenities in premium cabins, including those on its daily Accra, Ghana flights.
"The investment plan focuses on excellence in the premium cabins and more choice and quality for all customers," said Paolo de Renzis, Commercial Manager for Europe: Corporate Sales (Africa and Levant).
The investment plan will also see British Airways installing WiFi in every seat. This is already available on some African flights. The airline will also take delivery of 72 new aircraft.