London — The number of TV channels available to viewers in Ghana has proliferated. All too many look the same and as the economy sinks, advertisers are less willing to back the same old horses. Russell Southwood talks to Michael Adjey Gyang, Managing Director, Itex Media Ghana about its new health channel.
Gyang is one of Ghana's veteran broadcast professionals having previously worked with African Film and Music Company, Homebase TV and iflix. The idea for the channel came out of two insights. Firstly, he said:"There's been an influx of general entertainment channels so these have become too ordinary".
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