Cancer, as an ailment, is deservedly attracting the attention of not only health authorities but also individuals who have had encounters, directly or indirectly, with its mortal effect. To that extent, World Cancer Day, which falls on every February 4, is seen by those engaged in the campaign to prevent or find a cure for it, as a powerful opportunity to speak out, to call for action, to listen to cancer patients and their families, and to give them a voice.
The day empowers all across the world to show support, raise collective voices, take personal action and press governments and their agencies to do more. It is the only day on the global health calendar where activists can all unite and rally under the one banner of cancer in a positive and inspiring way.
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