Botswana: Market Day Opens Opportunities - Kenewendo

Gaborone — The Minister of Investment, Trade and Industry, Ms Bogolo Kenewendo, says market days give small and medium enterprises an opportunity to showcase their products.

Officially opening a market day in Gaborone on Saturday, she said Batswana should support one another to grow local products.

She urged those in attendance to give manufacturers feedback on their products since that would ensure they match international standards.

She said the number of exhibitors increased yearly, adding that chain stores had joined in, something that she said would ease the task of getting the local produce in the shops.

She said the ministry had started the campaign of 'buybotswana, pushabw' so that all could be alerted of the products made in Botswana but most importantly to work on their patriotism as that would help create change in the economy by creating jobs, increasing investment opportunities and ultimately improving the livelihoods.

Ms Kenewendo said local manufacturers should know the importance of branding because at times some businesses ended up failing because they could not brand their products to compete internationally.

She said Batswana had good products but most of the time they were let down by poor or lack of branding, adding that institutions like LEA had units that dealt with such issues.

Ms Kenewendo said the ministry was making sure that chain stores did not abuse their power by monopolising their products.

"We have what we call retailing charter which ensures that chain store retailers have a quota of locally produced items" she said.

Exhibitors said the day helped a lot because they were able to meet their potential clientele as well as to network.

<i>Source : BOPA</i>

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