Tanzania: Organizers of Tanga Trade Fair Devise Strategy to Promote Domestic Tourism

Tanga — Organizers of Tanga International Trade Fair (TITF) have embarked on a strategy to market Tanga Region to investors in the tourism sector during this year's trade fair.

The fair is scheduled to start towards the end of May.

Tourism in Tanga still lags behind despite its location near the famed Northern Tourist Circuit due to inadequate investments. The region has beautiful beaches and hosts some breathtaking wildlife conservation areas such as Mkomazi, which holds one of the world's rhino sanctuaries. The SaadaniNational Park is also located in Tanga.

Speaking in an interview in Tanga the secretary of theTanga branch of the Tanzania Chamber of Commerce, Industry and Agriculture (TCCIA), which organizes the Fair jointly with the Tanzania Trade Development Authority (TANTRADE), Charles Hoza said they understand that wildlife is the main tourism activity in Tanzania followed by beach and conferencing.

He said a 2016 International Visitors' Exit Survey Report showed that dominance of wildlife activities over beach is largely attributed to lack of specific plans and programmes for developing the beach areas for sporting and recreational activities. "Tanga has plenty of beach areas. We need to encourage investment and the Trade Fair is a proper platform," Hoza said.

He revealed that the Trade Fair Organizing Committee is planning to organize local tours to historical and cultural tourism sites in and outside the city.

"We will collaborate with the Tanzania National Parks (TANAPA) and the Ngorongoro Conservation Area Authority (NCAA) who are attending the Trade to arrange those tours in a bid to promote domestic tourism," he said.

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