South Africa: Avon Making Impact Through Digital Strategy

Johannesburg — AVON, the largest direct-selling company in South Africa, has made significant progress in the implementation of its digital strategy.

The company is delivering value to its independent representative by introducing digital stores that provide customers with a complete digital shopping experience and enabling them to fully enjoy the benefits of being in the digital era.

Officials said Avon was focused on perfecting its digital experience without losing the personal touch that direct-selling's success is built on.

It has launched a Direct Deliveries store feature to customers, which is anticipated to give them a complete and gratifying digital shopping experience.

Direct Deliveries will first be available in the Gauteng Province from mid-April, then rolled out to the rest of the country over the next few months.

"This secure, convenient and affordable service makes it possible for customers to get all their beauty essentials delivered when and how they want it," said Momin Hukamdad, Executive Commercial Marketing Director at Avon.

"Our strategy stands out for its uniqueness to focus on delivering value to the customer with a strong focus on continually enhancing the customer experience," Hukamdad added.

The executive said Direct Deliveries' capability is a huge step towards giving the company's representative a competitive charge.

"Through this feature, exclusively available through the 'My Avon Store' digital platform, customers can get their delivery via a courier to their door, while our representative's commission earnings are sent to their account, what a better way to deliver on our digital strategy."

Avon has been empowering South African women for over 20 years.

It has been recognised as the "coolest make-up brand" in the country for the sixth consecutive year.

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