Betting is now a "serious" competitor to the local alcohol business, Kenya Breweries Limited (KBL) Managing Director Jane Karuku has said, citing an increased desire for quick riches among youth.
Ms Karuku said during a media briefing at the company's headquarters in Ruaraka, Nairobi, that after food and mobile phone airtime, people below 35 years are increasingly splitting their disposable income between buying liquor and betting.
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