Globally, social media outlets like Facebook and Twitter are becoming more persuasive than traditional media in influencing public opinion - especially when they are echo chambers reflecting already held biases back at the reader. But when official social media sites, like the Facebook page of the South African Judiciary, are written in incomprehensible jargon, their message is lost in translation.
As we move closer to South Africa's sixth democratic election, it is a good time to take stock of how radically the influence game has changed with the rise of Facebook, Twitter and other social media.
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