South Africa: Miss South Africa Announces New Major Sponsor for 2019 Pageant

Johannesburg — The Miss South Africa organisation announced that they have signed a sponsorship deal with the LFP Group for the 2019 edition of the pageant.

This comes after Cell C, a major sponsor for the contest since 2014, withdrew their funding, telling YOU magazine in a statement: "Our decision to withdraw as sponsor follows a review of our various sponsorships properties. Cell C as a brand has evolved and we are looking at new opportunities that are in line with our strategic focus as a business."

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