Tourism as the world's largest business is a complex system of integrated parts. At present tourism is recognized as the largest industry in the world considering gross output, value added, and employment and tax contributions. Tourism is undeniably a powerful tool for development and developing fraternity.
Changes in life style, technology, values and behavior are key driving forces impacting on tourism. Increasingly tourists are more knowledgeable, experienced, independent, discerning and more quality and value for money conscious. In recognition of the dynamic nature of tourism and the ever increasing new trends impacting on tourism, coupled with need for new packages to attract new market segments and satisfy consumer demand, there is a growing felt need for new holiday ideas in the travel and hospitality industry.
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