New York — President Dr Mokgweetsi Masisi has urged American luxury jewelry and speciality retailer, Tiffany & Co., to tell Botswana's unique diamond story.
Touring the company's flagship store in New York on June 4, he said Botswana had a remarkable story in the way revenue derived from mining diamonds was used to benefit citizens.
President Masisi said there was therefore need for Tiffany to tell the world what Botswana diamonds were used for.
The President expressed delight at seeing the end product of the Botswana resource.
"We want to add value to Tiffany because it makes our diamonds much nicer than when they are mined,"he said.
Botswana, he said, was also benefitting from Tiffany's existence and what it meant to the US.
He noted that Botswana and the US had strong diplomatic relations which would be further cemented by the country's continued supply of diamonds to Tiffany.
"If we take away diamonds from Tiffany, it will somewhat be altered, so we do not want that. We are the preferred customer and we will continue working with you," he promised.
For his part, Tiffany chief executive officer Mr Alessandro Bogliolo said the company treasured its relationship with Botswana.
Speaking in an interview following a tour of the company by President Masisi, Mr Bogliolo said the relationship was deeply rooted because Tiffany had a cutting and polishing company in Botswana.
He said Botswana remained one of the best countries around the world with best diamonds that were ethically sourced, and mined as well as traceable.
Mr Bogliolo said Tiffany was one of the global ethically graded jewelers which was in the business of buying rough diamonds from mines and tracking them from the source, which was why it had a strong bond with Botswana.
"Botswana without any doubt produces and supplies the most precious stones that are the most beautiful," he said.
Tiffany has over 100 employees who do diamond cutting and sells the best diamonds in the world.
<i>Source : BOPA</i>