State-owned enterprises (SOE) fulfil significant social and economic roles. This is why members of the public keenly follow their affairs, especially their financial performance. It, therefore, goes without saying that one of the appropriate indicators on whether a commercial SOE is performing or not, is its ability to generate a profit for its shareholder which in this case is the Namibian Government. However, it must be mentioned that for profitability to occur, re-investing funds in the maintenance of facilities is essential to generate future sustainable profits.
This is why, with the limited resources at its disposal, NWR has begun addressing the maintenance challenges that some of its resorts have been experiencing, with Okaukuejo its flagship resort receiving attention, as well as Dolomite, Onkoshi, Sossus Dune Lodge and Sesriem being in line to receive attention as well. In addition to this, NWR is in talks with the Ministry of Environment and Tourism to look at synergies that can be employed to address the conditions of the roads within the Etosha National Park as well as the Namib Naukluft Park (Sesriem). The company is positive that these interventions will improve the customer service experience.
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