South Africa: New Smoke Signals - Is Big Tobacco Using Influencers to Illegally Punt New Products?

Could companies' wooing of social media influencers be just a clever ploy to get around the country's tobacco advertising ban?

Tobacco companies are banned from advertising their products, but when they reach out to social media influencers they could blur the lines between what is legal and what's not.

...

AllAfrica publishes around 500 reports a day from more than 100 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.