South Africa's top brands have cocked a snook at the flat local economy.
Brands that feature in Brand Finance's latest South Africa 50 report released on Thursday 11 July are defying the flat local economy. These brands are outpacing the country's GDP - likely to be no more than 1% in 2019 - with the top 50 recording a 16.1% value growth rate year-on-year and the top 10 recording an impressive 19.8% growth over the same period.
Jeremy Sampson, managing director at Brand Finance Africa, says: "We can celebrate that the top South African brands are consistently recording high brand value growth rates, in stark contrast to the nation's sick economy, which is currently falling short of other countries' growth across the continent."
Brand Finance is a leading global brand valuation consultancy. Every year, it values 5,000 of the world's biggest brands and releases its report.
The report confirms that confidence in tech is high, and brands continue to disrupt and create synergies within their industries to keep consumers interested, and more importantly loyal.
In South Africa, the sector ranks first for overall reputation out of the seven sectors covered in Brand Finance's research, and globally, tech is in the...