Africa Media Advertising Sales Summit Held in Accra

The Africa Media Advertising Sales Summit (AfriMass) has been held in Accra last week to discuss strategies to boost the sales of media agencies in the country.

Under the theme, 'The future of media sales prospect, challenges and the opportunities' it brought together stakeholders and professionals to share ideas on media sales and offer practical solutions in enhancing the sales of advertising agencies in the country.

Mr Raymond Smith, a Managing Partner of AfriMass said the purpose for the summit was to create a platform for individuals and corporate institutions to share ideas on media sales and marketing.

General Manager of Vizuem Ghana, Emmanuel Odoom urged media agencies in Ghana to develop their sales strategies in order to continue to stay say in business.

Managing Partner of Afiba Consulting, Jesse Agyepong gave an overview of the corporate media landscape in Ghana and how to build a stronger relationship with media houses and the corporate world.

He explained that consumer needs were insatiable and kept changing and, therefore, advertisers needed to innovate and better position themselves to become relevant to the changing consumer needs.

"What is a company without a consumer and what a consumer without a company is?" Mr Agyepong asked and admonished sales personnel in the media agencies "to focus beyond the cost and concentrate more on the values".

"Always work with value as a salesperson and if your equity is weak, find someone with a strong equity to support you," he said.

See What Everyone is Watching

More From: Ghanaian Times

Don't Miss

AllAfrica publishes around 600 reports a day from more than 150 news organizations and over 500 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.