Ethiopia is Africa's oldest independent country and its fastest growing economy today. With a population of over 100 million and an annual economic growth rate of 10pc over the past 15 years, it presents a unique opportunity. Currently preventing it from joining the global map of successful economies are several challenges: a low per-capita GDP of under 800 dollars per year and poor internet and smartphone penetration, mainly due to the largely rural population and a government monopoly on the telecommunications market.
Here are five reasons global stakeholders should take a closer look at:
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