Africa: Freshworks, Redington Gulf Partner to Bring Easy to Use Customer Engagement Products to Middle East and Africa

24 September 2019

Redington Gulf FZE, a leading Value Added Distributor and Service Provider in the Middle East and Africa (MEA), has announced signing distribution agreement with San Mateo-based Freshworks Inc., the customer engagement software company. The partnership will enable digital transformation for companies of all sizes in the MEA (including South Africa) market.

Freshworks is at the forefront of customer engagement. The company offers a 360-degree suite of products which enable digital transformation for enterprises of all sizes. As a distributor in the region, Redington Gulf will offer user-friendly business solutions provided by Freshworks including cloud-based customer support, IT service management solution, CRM and call center software for enterprises of all sizes.

Anand Venkatraman, VP of Global Partnerships at Freshworks, said, "We are excited to partner with Redington Gulf. They are the largest, and most respected distribution partner in the region and we look forward to exploring the huge mutual opportunity as companies look for a powerfully simple customer engagement software. Redington's teams, which include experts in implementing cloud software solutions, coupled with their strong reseller network will bolster our existing portfolio and enrich our offerings. This will further cement our commitment to regional customers."

With an extensive network of over 6000 resellers in MEA, Redington Gulf is committed to transforming customer experiences in the Middle East and Africa and bring world class products by Freshworks in the region.

Sayantan Dev, SVP at Redington Value, said "Businesses in the MEA are undergoing rapid growth and transformation, we're seeing increasing interest from companies to deploy software solutions to improve and automate their support & sales functions. Freshworks' products are apt to fulfill the needs of the industry. The company's design philosophy of delivering simple-to-use products and customer centric pricing models makes it a preferred choice for businesses. This partnership will enable us to expand the current offerings in our portfolio with a competitive software solution to win the market."

will pursue opportunities to offer the multi-product customer engagement suite, implement sales growth by cross-selling and introduce potential businesses to Freshworks' user friendly software. In addition to driving sales, the company will provide dedicated onboarding and customer support to clients of all sizes.

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